IHA Market watch

New IHA Market Watch Report says consumer-centric approach is key to home and housewares success in 2023

The International Housewares Association (IHA) has just released its 2023 IHA Market Watch Report, which is designed to assist the home and housewares industry with connecting to consumer values. As consumers adjust to a post-pandemic world, this report revisits five key drivers or motivating factors in consumers’ purchase decisions for home and housewares products: Wellness, Time, Space, Experience and Responsibility.