gen x trends

‘Vibrant mature consumers’ have the money to spend

Vibrant mature consumers are the top 20% of spenders in the 50-70 age group — it’s also a group that tends to be happier and more active than other mature consumers. Despite their ability to spend, they can be overlooked by retailers, brand marketers and even interior designers because they don’t drive trends and account for a lower percentage of overall consumer spending than younger generations.