De Le Cuona

The New York Design Center’s chief marketing officer on how to market a design center

As The New York Design Center celebrates its 100th anniversary this year, the venerable institution is thriving. With a remarkable 98% occupancy rate, the NYDC is attracting some of the biggest names as new tenants, from international design stars like De Le Cuona and House of Hackney to regional powerhouses like Atlanta’s R. Hughes and LA’s Hollywood at Home. In a wide-ranging interview, with DNN, the building’s Chief Marketing Officer, Alix Lerman, discussed how the NYDC remains ahead of the curve through innovative programming, a focus on tenant success, engaging editorial content, and an overall commitment to evolving with the times.