Sunbrella is known for its durability and resistance to fading and stains. How do you balance these functional requirements with creating aesthetically pleasing designs?

GV: At Sunbrella, we never have to worry about compromising the look and feel of new designs to maintain performance. Sunbrella fabrics are filled with texture and softness due to our unique bank of specialty yarns, weaving and finishing techniques. Each fiber of every yarn is saturated to the core with UV-stable pigments, resulting in vibrant color that allows our fabrics to retain the same look over time, even after continual cleaning and usage.