Casual Market

Sunbrella’s Greg Voorhis on success in textiles

Sunbrella is known for its durability and resistance to fading and stains. How do you balance these functional requirements with creating aesthetically pleasing designs?

GV: At Sunbrella, we never have to worry about compromising the look and feel of new designs to maintain performance. Sunbrella fabrics are filled with texture and softness due to our unique bank of specialty yarns, weaving and finishing techniques. Each fiber of every yarn is saturated to the core with UV-stable pigments, resulting in vibrant color that allows our fabrics to retain the same look over time, even after continual cleaning and usage.

Outdoor standouts you can see at the Alanta Market

The big annual Casual Market isn’t until July but with its move to AmericasMart in…

Standout products from the Casual Market

Not every exhibitor had new product to show at the recent Casual Market in Chicago,…

Retailers still stocking up on outdoor furnishings

The casual industry has always been a unique sector of the furniture industry, and that…