banana Republic
The BR Home collection debuts with a dedicated website at www.brhome.com and will be in select US stores by the end of September, including two new BR Home pop-up experiences in New York City and Los Angeles. Prices vary across the collection from $150 for beautiful vases to $195 for washed cotton sheet sets and $1,250 to $3,450 for dining furniture and sofas ranging from $2,650 to $4,950.
Oren John, of Product People and Product World, sat down with DNN Editor in Chief, Courtney Porter to discuss the future of luxury branding, radical experiential marketing and why your furniture company may become a media company. Click play on the video below to watch the discussion.