SANDERSON DESIGN GROUP TO LEAD NEXT CHAPTER OF DESIGNERS GUILD

Sanderson Design Group today announces a 10-year licensing agreement for Designers Guild wallpapers, fabrics, and paint. The agreement grants the Group sole global rights to design, manufacture, and sell these product categories under the Designers Guild brand, marking the beginning of an exciting new chapter for one of the most celebrated names in international interiors.

Founded by Tricia Guild, a creative pioneer whose design approach transformed the interiors market, Designers Guild has built a reputation for bold, artistic expression and an unmistakable creative identity. Today, it remains one of the world’s most recognised luxury interiors brands, admired for its rich heritage, distinctive aesthetic and enduring influence on contemporary interiors.

Under the agreement, the Group will steward the future development of Designers Guild wallpapers, fabrics, and paint, drawing on the brand’s extensive archive and existing collections while creating new products for a global audience. The Group will immediately replenish existing best-sellers to fulfil demand, and an initial stock package will be available shortly on the trade site.

Designers Guild is an exceptional addition to the Group’s portfolio of luxury brands. The partnership represents a unique opportunity to expand upon the brand’s creative heritage, reinvigorate iconic designs from the archive, and build the offering for a global audience.

Designers Guild wallpapers, fabrics, and paint developed under the Agreement will be manufactured through Sanderson Design Group’s production network, including its Anstey site in Loughborough, Standfast & Barracks in Lancaster, and a trusted network of supplier partners. Products will be distributed internationally through the Group’s global network of interior designers, wholesale partners and omnichannel digital channels.

Dunelm Group PLC has been focused on preserving and developing the future of the Designers Guild brand since its initial acquisition in April 2025. Sanderson Design Group is proud that, as a leader in luxury interiors, the new licensing agreement enables it to shape that future as of today.

Lisa Montague, Chief Executive Officer of Sanderson Design Group, said: “As an internationally recognised brand with exceptional design heritage and a distinctive creative identity, Designers Guild makes an excellent addition to our portfolio of brands and a clear strategic fit with our business.”

“This Agreement also reflects the significant progress we have made in reshaping and strengthening the Group. The structural changes implemented across the business have created a more focused, resilient and international platform with the design expertise, specialist manufacturing and global distribution network to support and develop outstanding interiors brands. As the market continues to evolve and
consolidate, we believe this positions the Group strongly to take advantage of opportunities as they arise.”

“We look forward to leading the next chapter for Designers Guild and presenting collections that remain true to the brand’s design heritage, delighting its established fan base as well as introducing new customers. Through our international network, we will extend its reach with customers around the world and unlock the global potential of the brand.”

About Designers Guild
Founded in 1970 by Tricia Guild, a visionary creative whose bold use of colour, pattern and design helped redefine contemporary interiors, Designers Guild is one of the world’s most recognised and influential interior design brands. Renowned for its distinctive creative heritage and artistic approach, the brand has inspired generations of designers, homeowners, and design enthusiasts through original, expressive collections that celebrate creativity and individuality. With a rich archive spanning more
than five decades, Designers Guild remains an icon of design with enduring influence that continues to shape interiors around the world through a unique blend of innovation, craftsmanship and timeless design.

About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics, and paints. The Group also derives licensing income from the use of its designs across a wide range of products and categories.

Home to seven distinctive interior brands, Sanderson Design Group’s portfolio combines some of the most recognised names in interiors, including Zoffany, Sanderson, Morris & Co., Designers Guild, Harlequin, Clarke & Clarke, and Scion. Together, these brands span heritage craftsmanship, contemporary creativity and enduring design excellence, serving consumers, interior designers and specifiers around the world.

Founded in 1860, Arthur Sanderson & Sons was the forerunner to Sanderson, laying the foundations for the Group’s collection of celebrated brands and creative archives. This includes the acquisition of Morris & Co. in 1941 and a rich archive of documents, fabrics, wallpapers and printing blocks dating back to the 16th century. Today, these archives continue to inspire the Group’s design studios, enabling historic designs to be reinterpreted for contemporary audiences.

The Group’s strong UK manufacturing base comprises the Anstey Wallpaper Company in Loughborough and Standfast & Barracks, a fabric printing factory in Lancaster. These facilities manufacture products for the Group’s brands as well as for leading wallpaper and fabric brands worldwide.

Sanderson Design Group employs approximately 500 people and sells its products internationally through an established network of trade partners, retailers and showrooms, including locations in London, New York, Chicago, Amsterdam and Dubai. The Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.