Pure Salt launches line with Leftbank Art

In another extension of their brand, Pure Salt co-founders Aly Morford and Leigh Lincoln are launching a line of wall art with Leftbank Art that will be shown during the High Point Market April 22-26.

Morford and Lincoln founded Pure Salt Interiors in 2016 as an interior design firm in Newport Beach, California, then launched their Pure Salt Shoppe in 2019 and have been expanding their lifestyle brand. Last fall, the pair debuted a rug line with Momeni during the High Point Market in October. Earlier this spring, they debuted a rug collection with Pottery Barn.

The collection features many coastal scenes, including this Seaside Cliff print.

The new wall art collection mirrors the casual, natural Pure Salt aesthetic with an earthy color palette, simplified framing and matting, and scenes of salt, sand, sea and serenity. The launch includes prints, photography, abstracts and graphics.

“This collection was designed to capture the stillness and simplicity of a world in motion, distilling our most-loved characteristics of our environments, families and quiet, daily joys into striking visuals and textural experiences,” according to Morford and Lincoln. “From minis to murals, parchments to canvas, the range of these art pieces allows for scenes both large and small to transform the home into a moment to be embodied.”

Summer Fruits is an example of the simple themes and simple framing that define the collection.

Pieces can be layered together or grouped to create a sense of depth and tell a story. Standalone pieces are perfect for shelves, mantles and other leaning surfaces, they say.

All pieces in the group were designed and selected by Morford and Lincoln, in partnership with Leftbank Art’s experts.

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Colorfu Life is a moody study of water, land and fog.

The collection will be available to the trade through La Mirada, California-based Leftbank Art and to consumers through PureSaltInteriors.com. The brands are celebrating the partnership and new collection with a party from 4 p.m. to 6 p.m. Saturday, April 22, at the Leftbank Art showroom in the International Home Furnishings Center, H304.

(Photos by Vanessa Lentine)

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