Fairfield Strategically Expands to Showcase a More Comprehensive Range of Collections and Enhance Customer Experience
(LENOIR, NC) — September 24, 2024 – Fairfield, a leading provider of artisan-crafted upholstery and casegoods, is proud to announce plans for a continuous, 7,000-square-foot expansion of its High Point Market showroom located at 200 N. Hamilton, Suite 100. This strategic expansion supports the company’s immediate and long-term growth objectives, providing customers with a more elevated and in-depth showroom experience.
The expanded showroom will enable Fairfield to present a more comprehensive showcase of its commercial and whole-home collections, offering greater depth across bedroom, living, and dining categories. In addition to showcasing a broader range of styles, a newly enhanced design center will be installed with natural lighting and more square footage to create a more user-friendly experience. The expansion also includes a dedicated and refreshed hospitality area, thoughtfully designed to host industry panels, events, and client gatherings during market, with features such as a bar, food stations, and lounge areas.
“This expansion is a strategic investment in Fairfield’s future, strengthening our ability to stay competitive in a constantly evolving market,” said Dixon Mitchell, Chief Executive Officer of Fairfield. “Our ongoing growth reflects the company’s solid foundation and steadfast commitment to long-term, sustainable success.”
The expansion will be completed in two phases, increasing Fairfield’s total showroom space to 20,000 square feet. A portion of the new space will debut during Fall 2024 High Point Market, with the showroom set to open on Thursday, October 24, at 1:00 p.m. The full expansion is scheduled for a grand opening in Spring 2025. This growth reflects Fairfield’s ongoing commitment to its customers and the Hamilton-Wrenn Design District, reinforcing its position as a key anchor and destination at High Point Market.
About Fairfield
Since 1921, we’ve been experts in the craft of bench made upholstery. Each piece is handcrafted in the shadows of the Blue Ridge mountains in Lenoir, NC. Today, we offer upholstery and casegoods for the whole home. Our thoughtful collection spans from living to bedroom, modern to classic and in stock to custom. We serve the residential and commercial sectors, including America’s top retail and ecommerce partners, to-the-trade clients and specifiers. For more information, visit www.fairfieldchair.com
