Serena & lily

Averylily: From design firm to product launch

he design studio is just a year old, but it’s on its feet in a very, very solid way and doing incredible projects. So, we’re being super conscientious of not distracting that part of the business while we’re launching a product line. They’re very different businesses. One is a high-touch service business, and one is about e-commerce, product development, inventory control and planning. I’m very conscious of what it really takes to be successful, so we’re launching the product in a thoughtful and slow way to make sure we have the right team and the right operation. We want to deliver a high-quality experience on both sides of the business.