Consumer buying habits
This week I Design News Now Editor in Chief Courtney Porter sat down with Pamela N. Danziger, internationally recognized scholar on The American Affluent and consumer buying habits. Their wide-ranging conversation covers:
Opportunities for manufacturers and interior designers to grow with their consumers’ incomes
Which home furnishings brands have the name recognition and trust from consumers with household incomes of $400k+
How manufacturers and interior designers need to brace themselves for a down market by moving from “growth mode” to “profit mode”
Why she thinks Banana Republic should stay in their lane
And why the quiet luxury “trend” is here to stay
The collaborative talk titled, “Design Business Blueprint: Discover How to Strategize and Grow Your Design Business” will feature an exclusive one-to-one chat between Yudi Kaufman, Founder & President of YKD Associates and Business Development & Licensing Expert, and Courtney Porter, Editor in Chief of Decor News Now. The lively discussion will explore strategies, tips, and tools for how to navigate, strengthen, and grow your design business.