Hooker Furnishings targets design-focused buyers and opens two additional showrooms at Las Vegas Market

LAS VEGAS, January 2024 – Hooker Furnishings will be debuting several new products aimed at design-focused retailers and interior designers at the Winter 2024 Las Vegas Market. Highlights include an exclusive Las Vegas Market upholstery introduction from Hooker Furniture as well as new lighting and décor items from BOBO Intriguing Objects.

In addition to the brand-new products, the company will display some of its newest Hooker Furniture case goods as well as refreshed upholstery silhouettes from HF Custom, M and Bradington-Young. 

“We have quite a few initiatives planned for Las Vegas to further support our design-focused partners,” said Kenzi Reddick, vice president of marketing, interior design and brand management for Hooker Furnishings. “From a product perspective, we’re launching a special upholstery group – the Barefoot Modular – which was specifically created to appeal to design-savvy buyers with its transitional silhouette wrapped in ultra-soft white faux fur. In addition, we’ll be debuting our new BOBO Intriguing Objects lighting and décor products for the first time on the west coast – a brand that highly resonates with these buyers.”

Generously scaled with extra deep seating comfort, the Barefoot Modular features a transitional track-arm design with plush pillow-pad cushions wrapped in white faux fur. Designed to accommodate a variety of spaces, modular configurations include a four- or five-seat sectional and a two- or three-seat sofa. A versatile round ottoman completes the assortment.

Also making its west coast debut, Hooker Furnishings’ newest acquisition, BOBO Intriguing Objects, will be on display in the company’s showroom at the Winter Las Vegas Market. Following a highly successful launch as part of its portfolio in the Fall, items range from small decorative pieces including tabletop accessories, planters and candles to art, mirrors and textiles reproduced from antiques. 

Highlights include:

  • Metal Beaded Chandelier – The Metal Beaded Chandelier makes a statement in any room with its beaded black iron ornaments that are set with a collection of vintage ball lights. Available in two sizes – small and large – it includes a durable black hanging chain and canopy. Because of its ornate look, the Metal Beaded Chandelier skillfully melds the baroque, contemporary and industrial styles together to create a truly unique design.
  • Wooden Polyhedron Chandelier – The Wooden Polyhedron Chandelier is an exclusive art deco piece with an unexpected lightweight design. The polyhedron frame is crafted of oak with a natural finish and includes an iron chain and canopy. It comes in three sizes – small, medium, and large – and is capable of adorning almost any space.

“In addition to our existing Hooker Furnishings showroom in Building A and our Sunset West Outdoor Furnishings showroom in Building B, we are opening two new showrooms for our Pulaski, Samuel Lawrence Drew & Jonathan Home, and PRI brands this Market,” Reddick added. “As our footprint continues to expand in Las Vegas, we’re excited to launch a new incentive for buyers to shop our variety of brands.  

“Buyers who visit at least three of our four showrooms while in Vegas can enter into a drawing for a chance to win one of three account credits toward their next purchase,” she added. “Valued at $5,000, $2,500, and $1,000, these are pretty substantial account credits, making this incentive well worth it! We hope to see both new and existing customers taking advantage of this at Market and look forward to hosting them in our showrooms.”

More about the two new Hooker Furnishings showrooms at Las Vegas Market

Hooker Furnishings is opening two additional showrooms for its Pulaski, Samuel Lawrence Drew & Jonathan Home, and PRI brands at the upcoming Las Vegas Market. Located in Building B, the showrooms support the company’s ongoing strategy of diversifying its customer base and enhancing its visibility and accessibility with its partners. 

The first space, B-270A, will feature a curated selection of case good products from the company’s Drew & Jonathan Home, Pulaski, and Samuel Lawrence Furniture brands. The second space, B-270B, will feature the company’s PRI motion furniture, including a broad mix of reclining chairs, reclining sofas and love seats, reclining sectionals, and home theater collections.

“Exhibiting at Las Vegas Market will help to expose our products to a new audience of retail buyers and interior designers who may not regularly visit High Point Market,” said Page Wilson, president of Pulaski Furniture, Samuel Lawrence Furniture and PRI. “In addition to debuting several new case good collections for the first time on the west coast, we’ll also be showcasing select items from our Portfolio Program, a mix of high-style case pieces that are in-stock and available with no order minimums.”

Items in Portfolio – the company’s warehouse stocking program – can be mixed and matched across the included brands within a single order without additional qualifications. Items in the Portfolio Program can be viewed here: https://portfolio.hookerfurnishings.com/

Highlights of the new case good introductions being shown for the first time on the west coast include:

Pulaski Furniture

See Also

  • Ashby Place Bedroom and Dining Room – Crafted with quartered Ash in a Reflection Gray finish, the Ashby Place collection offers a sophisticated and chic style. The light and airy finish is complemented by silver-tone metal details, adding to the sophisticated aesthetic.

Drew & Jonathan Home

  • Griffith Collection – The Griffith collection is inspired by Drew and Jonathan’s desire to reconnect with nature within their busy city lifestyles. Casual pieces, crafted from split heart oak veneers and rubberwood solids, evoke a sense of calm reinforced by muted, natural colors and aged pewter hardware. Eye-catching rounded edges, surprising, curved details, and stone insets showcase an “of-the-moment,” modern style that make the everyday feel like a beautiful escape.

Highlights of the upholstery introductions include:

PRI

  • Dapper Sofa Group – The Dapper Sofa Group features power headrest and reclining functionality with a transitional silhouette that includes hidden stainless steel cupholders in the console as well as charging stations. It is available in both fabric and leather.  
  • Tuft Recliner – The Tuft Recliner features power headrest and reclining functionality. Characterized by a tufted design on its back cushion, the updated silhouette features a charging station on its power button as well as zero gravity functionality for additional comfort. It is available in both fabric and leather.

As an incentive for customers to visit the company’s many Las Vegas showrooms, Hooker Furnishings will host a drawing for a chance to win an account credit toward the buyer’s next purchase. 

Open to retailers and interior designers with a valid Las Vegas Market pass, customers who visit at least three Hooker Furnishings showrooms while in Vegas can collect stamps at each location and drop off their “HF Showroom Cards” for a chance to win one of three account credits valued at $5,000, $2,500, and $1,000.

The “HF Showroom Cards” will be distributed in each of Hooker Furnishings’ Las Vegas showrooms located at:

  • Building A, Space 236: Bradington-Young, HF Custom, M, Hooker Furniture & BOBO Intriguing Objects
  • Building B, Space 162: Sunset West
  • Building B -270A: Drew & Jonathan Home, Pulaski & SLF 
  • Building B -270B: PRI 

To mark the opening of the new showrooms, the company is planning a ribbon cutting at 4pm on Sunday, January 28th.
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset WestHooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.

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