MARTINSVILLE, VA – March 2024 – Hooker Furnishings has announced a new approach to merchandising and marketing that will enable the company to better leverage the collaborative strengths of each of its Legacy Brands.
“Through a more collaborative effort between our Bradington-Young, Hooker Furniture, HF Custom and M brands, we can better leverage the strengths of our global case goods expertise and domestic upholstery manufacturing capabilities to provide our customers with a well-rounded product offering that adresses the whole home,” said Jeremy Hoff, CEO of Hooker Furnishings.
As part of the strategic initiative, the position of President, Hooker Brands has been eliminated.
“We want to thank Mike Harris for his six years with our company,” added Hoff. “We are extremely grateful for his contributions and wish him all the best.”
The company plans to announce more on the new iniative in the near future.
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.
