The company will be located in a freestanding building on Hamilton Street for the April 2025 Market
LENOIR, N.C. (August 28, 2024) – Bernhardt has signed a lease for the 90,000-square-foot freestanding showroom building at 101 N. Hamilton Street in High Point, NC. The luxury brand will begin renovations immediately and plans to show in the new space at the April 2025 High Point Market. Bernhardt has been in its current International Home Furnishings Center space for over 40 years.
“We’ve enjoyed our showroom in the IHFC for many decades and it has served us well, says Alex Bernhardt Jr., President and CEO of Bernhardt. “As we’ve grown, our need for a showroom that embodies our brand aesthetic has grown as well. We believe we have one of the most respected brands in the industry and are excited to create a space as beautiful and exciting as our furniture. We look forward to unveiling the most inspiring showroom in High Point.”
The two-story building features an open atrium and an abundance of natural light. And its location was part of the reason that Bernhardt decided to make the showroom change. “That area around Hamilton Street is known as the Design District and it definitely attracts both interior designers and retail buyers,” said Gregory Heller, Vice President of Merchandising for Residential Casegoods. “We’re looking forward to having a new home that is in such a great Market neighborhood and that will be a terrific backdrop for our furniture designs.”
For the upcoming fall High Point Market, taking place October 26-30, Bernhardt will be in its IHFC location on the 6th floor of the Design Center.
ABOUT BERNHARDT
Headquartered in Lenoir, NC, Bernhardt is a luxury heritage brand that has long been associated with iconic furniture design. Founded in 1889 by John Mathias Bernhardt, the company’s history began over 130 years ago. Since then, families of talented artisans and employees have passed down their skills, creativity, and artistry, forming the bedrock of the company. Today, Bernhardt continues that legacy with a passion for inspired design. Led by the family’s 4th generation, Bernhardt has grown into the country’s largest family-owned high-end furniture company and a leading global furniture manufacturer, with eight manufacturing facilities in North Carolina, six offices overseas, and sales representatives in 50 countries. Characterized by the use of uniquely beautiful materials and an elevated design aesthetic, Bernhardt furnishings are instantly recognizable. They can be found in beautiful homes, hotels, offices, universities, and other fine properties worldwide. Follow @BernhardtFurniture on Facebook and Instagram.