In our ongoing Consumer Insights Now research, sponsored by Bread Financial, we asked high earners about their home design preferences and how that impacts their shopping habits. With nearly half of those surveyed stating it’s important to keep up with design trends, they also revealed how they stay informed of those trends and how frequently they redecorate their home. This and more, including the choices they make regarding color, may surprise you with some similarities and differences by region and rooms in the home.















Note: Main image created with Ai