Kerri Christman, VP of Marketing at Ganz, and Bree Cassidy, Marketing Coordinator at The Howard Elliott Collection, will share real-world AI strategies and practical implementation insights.
San Francisco — February 17, 2026 — Ganz and The Howard Elliott Collection, in collaboration with WizCommerce, today announced an upcoming live webinar designed specifically for marketing and ecommerce teams at wholesalers and distributors looking to modernize product photography using artificial intelligence.
Titled “Masterclass: How to Use AI to Transform Product Photography & Development,” the one-hour session will take place on March 3rd, 2026 at 12 PM CT / 1 PM ET and will feature marketing leaders from well-known wholesale brands including Ganz USA and The Howard Elliott Collection, alongside AI expert John Carmichael.
As wholesalers face growing pressure to launch products faster, reduce photography costs, and maintain consistent brand presentation across digital channels, traditional product photography workflows are becoming increasingly expensive, slow, and difficult to scale. This webinar will explore how AI-powered product imagery is helping wholesale brands accelerate go-to-market while maintaining visual quality.
During the session, attendees will learn:
- How leading wholesale brands are leveraging AI to create high-impact, lifestyle product imagery.
- How AI-powered workflows reduce photography costs while accelerating speed to market.
- Practical frameworks for implementing AI effectively, including advanced prompting techniques.
- How to measure, optimize, and maximize ROI from AI-driven product imagery.
The speaker panel includes:
- Bree Cassidy, Marketing Coordinator, The Howard Elliott Collection
- Kerri Christman, VP of Marketing, Ganz USA
- John Carmichael, Sr. Director of Sales, WizCommerce
The webinar is free to attend and will be hosted online.
Event Details
Webinar Title: Masterclass: How to Use AI to Transform Product Photography & Development
Date: March 3rd, 2026
Time: 12 PM CT / 1 PM ET
Format: Live Online Webinar
Registration:https://us06web.zoom.us/webinar/register/1417709878212/WN_mRpzHE3eQAOlAsqUv79CGQ
