Dallas, TX – Avenue Road, the design destination for furniture, art, objects and architectural solutions, announces the opening of its 12,000 square foot showroom in Dallas, Texas. This marks Avenue Road’s fifth location in North America, reinforcing its growing presence across key design hubs. Designed in collaboration with multidisciplinary design studio Bando x Seidel Meersseman (BxSM), the space embodies Avenue Road’s commitment to craftsmanship, authenticity, and design excellence. The showroom will officially open on June 1, 2025.
Amid a flourishing cultural landscape and a deepening appreciation for design, architecture, and art, Dallas has emerged as an exciting destination, making it the ideal location for Avenue Road’s expansion.
“We are very proud to be joining such a strong art and design culture in Dallas,” says Stephan Weishaupt, Founder of Avenue Road. “Our presence in Dallas is a big step in the development of the Avenue Road brand. There is a clear sense that authenticity, quality, and craft are qualities that are valued, and we look forward to sharing our design stories.”
A DISTINCTIVE TEXAS DESIGN
Initially an unremarkable warehouse with concrete block walls, BxSM was tasked to create a distinct showroom experience while offering a fresh interpretation of design and materiality. Unlike the loft-style apartment setting in New York or the residential townhouse experience in Toronto, the Dallas showroom emphasizes strong materials, natural light, and openness—qualities deeply embedded in the Texas landscape.
Inspired by Donald Judd’s industrial-to-residential conversions and the revered architecture of the Kimbell Museum by Louis Kahn, BxSM designed the space with an emphasis on abundant natural daylight and Texas brick. The central courtyard, an unexpected focal point, is surrounded by brick walls that diffuse sunlight throughout the space, creating a serene yet dramatic interplay of light and shadow. The design balances openness and intimacy, with strategically placed brick volumes shaping the showroom layout while maintaining an inviting flow.
“The task of renovating an industrial building for the display of furniture and objects—in Texas, no less—brought Donald Judd’s work in Marfa to mind immediately,” says Robert Seidel, Principal of BxSM.
“Judd prioritized abundant natural light in his restorations, something often lacking in traditional gallery settings. While he favored soft clerestory light and expansive open spaces, Avenue Road’s collection called for dramatic contrasts of light and dark and a more intimate scale.” The result is a space that feels both striking and thoughtfully curated.
The showroom’s ever-evolving layout also ensures a dynamic and inspiring experience for visitors. “The project’s minimal material palette of brick, plaster, and raffia in buff tones, a soft white paint on existing ceiling and trusses, and a refinished concrete floor, are combined with very simple geometries to provide a range of quiet settings to maintain a sense of purity and focus on the furniture,” explains Caroline Meersseman, Principal of BxSM.
NEW COLLECTIONS & THOUGHTFUL CRAFTSMANSHIP
The opening of the showroom will also coincide with the launch of a North American partnership and representation of the Brazilian furniture brand, Etel, alongside a curated selection of global design brands, including Delcourt Collection, Man of Parts, Tribu, Van Rossum, and 6:AM Glassworks.
With this expansion, Avenue Road continues to set a new standard in luxury furniture retail, offering a space that seamlessly integrates design, architecture, and art—cementing its presence in one of the most vibrant design communities in the U.S.
The Avenue Road Dallas Showroom will open on June 1, 2025. Designers and clients are welcome Monday through Friday by appointment.
AVENUE ROAD is a design destination, exhibited through highly curated experiences, each a reflection of the vision of Founder Stephan Weishaupt. Locations include expansive showrooms and residential concept spaces in New York, Toronto, Dallas and Vancouver; each providing a unique perspective from which to experience the world of AVENUE ROAD.
Established in Toronto in 2007, and born from a desire to connect, curate, and cultivate meaningful relationships between makers and design devotees. Fueled by a love for design and an entrepreneurial spirit, AVENUE ROAD teams offer a personal approach, working collaboratively to help realize both residential and commercial interiors across the globe. AVENUE ROAD honors the authenticity of the products and materials with which they are crafted, as well as the stories of those who create them.
Incorporated in 2015, Bando x Seidel Meersseman is a multidisciplinary design firm creating timeless modern interiors. Principals Kota Bando, Robert Seidel, and Caroline Meersseman have worked together for nearly twenty years, designing for the world’s leading developers, hoteliers, retailers, and restaurateurs.
The firm believes every project is unique, presenting a particular combination of brand needs, local context, and architectural setting. Utilizing design to encourage curiosity and connection, Bando x Seidel Meersseman conducts rigorous research into both local craft traditions and carefully chosen modernist precedents to develop a singular design language for each project that guides every step of the process. The studio’s philosophy centers on modern, rational, comfortable, and inviting design, with a steadfast commitment to simplicity and refinement.
ABOUT MAN OF PARTS:
Man of Parts is a postnational design brand that draws inspiration from around the world, offering furniture, lighting, accessories, fabrics, and leathers that cater to globally minded individuals. Combining exceptional craftsmanship with modern luxury, the brand collaborates with renowned designers like Yabu Pushelberg, Sebastian Herkner, Philippe Malouin, Osvaldo Tenório, and Victoria Wilmotte, with production rooted in European craftsmanship. Defined by organic minimalism, rich subtlety, and unexpected details, Man of Parts operates from Germany and Canada, embodying the spirit of a true global citizen.
Photography by Eric Petschek
