Interior designer Heidi Callier and Joon Loloi’s collaboration is a celebration of vintage charm and contemporary comfort. Their partnership merges Callier’s appreciation for vintage Scandinavian design, natural flat weaves, and romantic florals into a stunning collection of 22 rugs and 20 throw pillows. The collaboration features a diverse range of accessible styles, from hand-crafted rugs ($269–$1k+) to power-loomed options ($150+), as well as affordable throw pillows starting at just $35.
Heidi Callier, known for her sophisticated use of texture and pattern, shares with us some of her personal favorites from the collection:
Ash Rug
“This wool rug is perfect for a well-trafficked area in the home—whether it’s the living room, dining area, or bedroom. It’s a beautiful complement to various tones of wood and works really well paired with different textures and printed upholstery.”
The Ash Rug is designed with both style and practicality in mind. Its neutral tones and high-quality wool construction make it a versatile addition to any space, from bustling family rooms to more serene, private spaces. Whether layered with other rugs or standing alone, it’s sure to elevate any room’s aesthetic.
Shrader Rug
“A jute hand-woven rug is an essential element [in] all of my work. It’s the perfect grounding element to a room, and easily adds a lot of texture and warmth to a space. Lately, I’ve been placing a jute as a wall-to-wall feature in a lot of projects, or layered under a smaller printed rug.”
The Shrader Rug has an earthy, rustic charm. Made of hand-woven jute, it serves as a natural grounding piece that balances other design elements in a room. Whether placed as a feature rug or layered with smaller patterns, this piece is a staple for any designer looking to add warmth and texture.
Zinnia Rug
“This rug feels vintage, which is such a signature element in my design work. The colors and print are subtle, making it a great, easy backdrop for a lot of different furnishing styles.”
Inspired by vintage aesthetics, the Zinnia Rug offers a timeless quality that effortlessly complements various decor styles. Its subtle colors and understated floral print allow it to blend beautifully with a wide range of furnishings, from minimalist to more eclectic designs.
About Joon Loloi
With over two decades of experience in the home textile industry, Loloi has long been a trusted name in quality home décor. Their latest venture, Joon Loloi, takes the brand’s commitment to craftsmanship and design to a new level with a direct-to-consumer model. The Joon Loloi collection features more than 500 designs and 3,000 SKUs, including furniture, lighting, décor, art, and rugs. Designed with ease and inspiration in mind, the brand’s online platform, *joonloloi.com*, offers customers a seamless shopping experience, while also providing an exclusive opportunity for trade professionals to access curated collections for their projects.
With Heidi Callier’s thoughtful collaboration, the Joon Loloi collection provides a beautiful, versatile selection of pieces to enrich the home, from the living room to the bedroom. Whether you’re drawn to vintage-inspired florals or natural, woven textures, this collection offers something for everyone—combining form, function, and timeless beauty. | Shop the complete collection here.
