Jennifer Farrell’s destination showhome experience, I.C.E. House will redefine the adaptable home of the future, and StyleRow will host the virtual tour and shoppable experience, connecting the exclusive luxury brands of I.C.E. House with a global audience of industry professionals and design lovers.
Joon Loloi is a second-generation, family-owned home brand offering a broad assortment of high-quality furniture, decor, lighting, art, and textiles designed to help consumers create beautiful, personalized spaces. Born from the 20+ year legacy of Loloi Rugs, Joon Loloi builds on the family’s expertise in home design while expanding into entirely new product categories. The brand offers two distinct pricing tiers, one for consumers and one for trade professionals, with no crossover in products or pricing with Loloi’s traditional trade-focused business model.






