American Leather Holdings has rebranded as Artisant Lane. The Dallas-based holding company serves as the corporate umbrella for American Leather, BenchMade Modern, Brookline Furniture and LEE Industries, a portfolio of furniture manufacturers that spans the residential, commercial, hospitality, rental and vacation markets.

“The vision is to build a platform of distinctive brands which deliver an exceptional customer experience — leveraging a multibrand strategy built on best-in-class operations, along with the capabilities and best practices of the combined organization,” said Brian Golden, CEO of Artisant Lane. “Artisant Lane signals a renewed commitment to the success of our brands, employees and customers.”

Manufacturing their products in the United States, the brands collectively employ more than 1,300 people. The brands:

• American Leather, based in Dallas, is a leader in made-to-order, premium leather and fabric furniture produced inthree weeks or less.
• LEE Industries specializes in custom upholstery for interior design showrooms and high-end retailers across North America. The brand’s production facilities are in Conover, North Carolina, and Newton, North Carolina.
• Brookline Furniture, with headquarters in Archdale, North Carolina, is an established leader in upholstered seating for the hospitality industry.
• BenchMade Modern is an online, direct-to-consumer producer and retailer of custom, premium furniture.

Under Golden’s leadership, the company has focused on elevating the customer experience through a better articulation of what makes each brand unique. At the same time, it has put an emphasis on supporting each of the businesses with the introduction of Centers of Excellence in operations, digital marketing, IT infrastructure and supply chain management.