design business blueprint
This High Point Market, Design News Now is teaming up with Lancaster, Ericka Saurit’s Marketing School for Creatives in the Universal Learning Center, Odette Furniture and Hooker Furnishings to bring buyers a series of panel discussions and fireside chats that will help them sell better, expand their brands and uplevel their business to enter the luxury market.
One of the most common mistakes a designer can make is the failure to manage expectations. Once you’ve detailed the outline of the project, timeline, and budget, conduct a realistic assessment of what can be achieved within the given constraints. Be honest about potential challenges and limitations.
As a multifaceted business strategist, entrepreneur, and creative, Yudi Kaufman, founder and president of YKD Associates, is uniquely a left-and-right-brainer. With over a decade of experience successfully navigating the home furnishings and interior design industry from the inside out, he is announcing an exciting collaboration for High Point Market, with an informative talk on How to Grow Your Design Business. Yudi commented, “In these turbulent times, where the design industry’s landscape can change overnight, the need to focus on creative strategies and business growth has never been more pressing.”The collaborative talk titled, “Design Business Blueprint: Discover How to Strategize and Grow Your Design Business” will feature an exclusive one-to-one chat between Yudi Kaufman, Founder & President of YKD Associates and Business Development & Licensing Expert, and Courtney Porter, Editor in Chief of Decor News Now.
Welcome to “Design Business Blueprint” – the monthly column that will reshape the way you envision the future of your interior design business. In these turbulent times, where the design industry landscape can change overnight and uncertainty looms, the need to focus on business strategy and growth has never been more pressing. Let’s delve into why business development is paramount for designers and creatives, regardless of the current industry trends or global circumstances.


